With physical contact not being a viable option to socialize anymore, the only mode of communication that is left is digital media. According to the Akamai reports, there was a 30% increase in global internet usage post-pandemic. India alone had 700 million internet users in 2020 and these numbers are expected to go up to 970 million users by 2025. Statistics further show that by the end of 2021 Indian marketing traffic is expected to grow 291 times more than in 2005. The scale at which digital marketing is increasing might be astonishing but it brings tons of opportunities to explore.
But before that, what even is Digital Marketing?
In simple terms, all marketing efforts carried through the internet or any electronic device is known as Digital Marketing.
Here’s a short story to teach you the types of Digital Marketing:
Riya was a keen learner. She joined her uncle’s business and planned a digital marketing campaign.
First, Riya created content through blogs, videos, charts and also set up a podcast to stir up interest in the minds of the people regarding her uncle’s products. This was Content Marketing.
Next, she needed to think of ways to attract traffic to her content. So, she searched for specific keywords related to her uncle’s business and used these ‘magical’ keywords to optimize the website and race up the ranking scale of the search results. This was Search Engine Optimisation.
To further lure in the audience, Riya ran a few advertisements- image ads, video ads, and also text ads. Every time her ad was clicked on by a prospective buyer, she paid a certain amount of money to the publisher. This was Pay-per-Click.
It was high time that Riya built a social media presence for her uncle’s business. She created accounts on LinkedIn, Facebook, Instagram, and YouTube to advertise the brand’s content and products. With IGTVs, reels, videos, posts, and texts, Riya built a brand story for her uncle’s business. This was Social Media Marketing.
However, she noticed that people did not visit their website more than once. She needed to think of a way to keep them engaged. She started sending emails to inform them about their products, features and induce them into buying. This was Email Marketing.
Riya then invited affiliates to promote her uncle’s product on their websites and to their audience. Riya did have to pay them but it was totally worth it for the extra traffic she got from third-party websites. This was Affiliate Marketing.
Despite all of these efforts, Riya only got moderate results. So, she decided to go back home and take a few online courses to hone her skills. Be like Riya and spend some time on these free online courses:
#Learn at- https://alison.com/courses/digital-marketing